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The 2024 Sunrider Grand Convention, held June 26–28, at Sunrider World Headquarters and the Torrance Marriott Redondo Beach, truly embodied its “Transform” theme, infusing the event with a dynamic energy that resonated through every session and activity. 

A Global Celebration of Sunrider Spirit 

The convention welcomed hundreds of Sunriders from around the world, creating an engaging platform for participants to connect with others who share a passion for Sunrider’s offerings and mission. The event showcased some of the brightest minds and top achievers in the Sunrider community, who shared invaluable knowledge, insights, and success stories to inspire and empower everyone present. 

Day 1: Certifications, Tours, and New Product Experiences 

The first day set the tone with the Botanical Beauty Certification and SunFit321 Certification workshops, giving participants the chance to enrich their product knowledge and support business growth by using these programs as a blueprint. Dr. Reuben Chen, Chief Medical Advisor, delivered an insightful talk during the SunFit321 course that highlighted the importance of balance and the “5 Elements of Fitness and Nutrition.” 

Attendees also toured the Chen Art Gallery, which houses one of the finest private collections of Chinese art and antiquities in the world. The day concluded with the Product Experience Arena, where participants sampled Sunrider® products, including SunFit® Protein Plus and VitaTaste®. They were also invited to demo SunSmile® Fruit & Vegetable Rinse, as well as SunBreeze® Oil in its freshly redesigned packaging. Additionally, a table showcased skincare products, including the new Kandesn® Pure Bio Cellulose Mask. 

Making a Difference 

Throughout the convention, attendees had the opportunity to visit onsite stations where they could engage in charitable activities, assembling shelter and hygiene kits, creating cards for those in need, and learning about supporting Sunrider’s global charity partners like Engage Now Africa. 

Day 2: Fitness, Knowledge, and Innovation 

The second day kicked off with an invigorating SunFit workout, setting a lively tone for the day ahead. The general session took place in the Marriott ballroom, where the multi-generational Chen family was introduced on stage. Sunrider CEO Sunny Beutler delivered a heartfelt welcome speech, thanking attendees for their global participation. 

Eric Chen, Chief of Global Manufacturing, shared exciting updates about the Sunrider Manufacturing Texas Plant (TXP), highlighting enhanced employee training programs, new ultra-efficient equipment for the Smart Gummy® and SunnyDew® lines, and more sustainable packaging. “We’re committed to ongoing innovation for your benefit, today and tomorrow,” he declared. 

The morning session included recognition, lively performances from the “Sunrider’s Got Talent” contest, and the announcement of the SunFit321 Contest winners. Dr. Reuben Chen introduced SunFit® Protein Plus Chocolate Mint, the return of the enhanced Action Caps®, a new marine-collagen product, and the groundbreaking IntelliRise™ beverage. 

Sunrider Founder Dr. Tei-Fu Chen shared his wisdom, explaining that Sunrider focuses on creating products that support the smooth flow and balance of chi (life force/vital energy) for overall health and wellness, aiming to help people enjoy a “long, happy, healthy life.” 

Deb Bursley, Chief Marketing Officer, emphasized Sunrider's brand elevation through media placements, podcasts, and awards, including Kandesn® Lip Colors winning Allure magazine's 2023 Best of Beauty Award. She highlighted the reformulation of Kandesn® Herbal Deodorant and the refreshed packaging of the Dr. Chen® and Oi-Lin® skincare collections. “We’ve made such an impact on society, and we’re just getting started!” she exclaimed. 

Gareth Hooper, Chief Information Officer, introduced updates in technology to elevate the Sunrider experience, including a streamlined shopping website and the Sunrider® Connect mobile app. An IBO (Independent Business Owner) leader demonstrated the app onstage, exclaiming, “Sunrider invites you to fall in love with your new admin assistant.” 

The lunch break included several booths where guests were invited to sample IntelliRise™ and ERB™ Functional Whole Foods. There was also a skincare display table that included the popular new Kandesn® Pure Bio Cellulose Mask. An informational station was available where staff talked about Sunrider’s new programs and initiatives, including Succession Planning, Sunrider Rewards, and International Sponsoring.  

The day concluded with a comprehensive training session covering key areas of building and operating a Sunrider business: Transforming Your Body, Legal Compliance, Transforming Your Mindset, and Transforming Your Business. 

Day 3: Leadership, Inspiration, and Celebration 

Friday’s general session began with a warm welcome from Dr. Reuben Chen, followed by inspiring segments on “Excellence in Leadership” and “Success Stories” showcasing impactful stories from Sunrider leaders from around the world. Sunny Beutler engaged in a discussion with Frank Jiang, Global Director of Strategic Initiatives, about the International Sponsoring Program, Sunrider Rewards Program, and Succession Planning. 

Attendees enjoyed more stellar performances by the "Sunrider’s Got Talent" contestants, followed by the announcement of the winner and runner-up. Eric Chen then conducted a captivating interview with his father, Dr. Tei-Fu Chen, exploring the history of Sunrider and iconic products like SunBreeze® essential oil. 

Keynote speaker Brian Biro, a globally recognized motivational speaker, electrified the audience with his "Breakthrough" talk, providing strategies to smash barriers by elevating energy and cultivating a positive mindset. 

Once again, the lunch break included interactive Sunrider booths where guests could receive a personalized cosmetics consultation, and where Drs. Tei-Fu Chen and Oi-Lin Chen personally autographed copies of the new Sunrider ERBal Kitchen Recipe Book. 

The convention concluded with a “Petals and Vine”-themed gala evening, featuring high-energy live music, dancing, and dinner, creating an unforgettable celebration for Sunrider’s global family. 

Inspired for the Future 

The 2024 Sunrider Grand Convention was truly a transformative experience, leaving attendees inspired, empowered, and ready to take on new challenges with a renewed vision and vigor. Excitingly, it was also announced that the 2025 Grand Convention will be held in Korea.