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The following article is based on a translation of a feature published in the Korea Marketing Newspaper on February 23, 2022.

We Will Actively Support the Global Market

Founded in 1982 in Utah, Sunrider International moved its headquarters to Torrance (Los Angeles County), California in 1986. Recently, after preparing for a big leap forward with a new, large-scale manufacturing facility constructed in Texas, upgraded systems, and breakthrough products, Sunrider held a ribbon-cutting ceremony on February 1 ,2022, to commemorate the 40th anniversary of its founding. 

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On the first day of the Lunar New Year, a ribbon-cutting event was held at Sunrider International's headquarters to commemorate the 40th anniversary of the founding of Sunrider International. Attendees included local business people, business leaders, and Sunrider employees. Although the attendee number was limited due to COVID-19, Sunriders around the world were able to watch the event in real time through Facebook Live. 

The sunlight, which had been hidden due to the cloudy morning weather, began to auspiciously illuminate the outside area (in  front of the lobby) where the event was being held, which further brighted the festive atmosphere. 

The celebration of the 40th anniversary of Sunrider International began as VIP guests and CEO Sunny Beutler cut the ribbon together. City of Torrance Mayor Patrick J. Fury, who attended the event, said, “Torrance is a blessed city with great corporate partners like Sunrider. We are very grateful for the opportunity to bring Torrance to the world. Without corporate partners like Sunrider, no city would be complete. I sincerely congratulate you on the 40th anniversary of this wonderful company.”

Donna Duperon, president of the Torrance Area Chamber of Commerce, said, “I commend Sunrider International for helping the region and its people over the past 40 years. Sunrider is a long-time member of the Torrance Area Chamber of Commerce and has always been very active hosting various events and leading programs, helping to revitalize the region and improve the environment. We wish for the continued development and innovation of Sunrider and sincerely congratulate the company on its 40th anniversary.”

 In addition, local officials, including California state senators, congressmen, and Los Angeles County superintendents, presented plaques of appreciation to celebrate Sunrider's 40th anniversary.

Sunrider CEO Sunny Beutler finally took the stage and said, “It’s an honor to be here with you all. Without you, we would not have been able to make Sunrider into the company it is today. The City of Torrance, which is close to a major shipping port, was the perfect place for Sunrider to reach the world, and Torrance is our home, where we've been enjoying ourselves for years.”

“Even though my parents aren't here today, I  know how hard they've worked to build this company. My father worked 24 hours a day, seven days a week, supporting and providing jobs for as many people as possible. So I want to continue that tradition and actively support all markets around the world. In addition, I’m  proud of Sunrider employees, who have been diligently working and creating solutions to address the many problems we’ve confronted due to COVID-19. Thanks to you, we have been able to grow further over the past two years. Thank you to everyone for  your support and hard work. This event is a wonderful way to start the year.”

The event concluded with the serving of a commemorative cake and Sunrider® beverages. The participants then moved to the Chen Art Gallery,* located inside the headquarters, to view the collections.

*Open to the public since 2001, the Chen Art Gallery is a non-profit museum run by the Chen Family Foundation. The gallery exhibits more than 1,000 artifacts spanning 5,000 years of Chinese history, from early Neolithic ceramics to early 20th-century works. The gallery is open to the public free of charge by prior reservation.

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Interview—Saeheon Kim, Executive Regional Director

Sunrider is an undervalued ‘stock.’ Now’s the best time.

On February 1, 2022, at the 40th anniversary celebration event of Sunrider International, we talked with Saeheon Kim, Executive Regional Director, about Sunrider’s plans for the future..

Q: Last year, you were promoted to Executive Regional Director in charge of North America. How is it going?

A: At that time, I was already in charge of the Japanese and Hungarian markets, along with the Korean market. I have been learning new things since July, but the Korean market of Sunrider is playing quite an important role, which is very helpful. Although the Korean market is not the top in terms of sales from a global perspective, Sunrider is very interested in the Korean market, as Korean IBOs are showing their passion for the products and working hard to achieve their goals and higher ranks. 

I think introducing various business activities that have been successful in the Korean market into other Sunrider global markets that are in line with them has been very beneficial. As far as my schedule, currently, I usually work in Dallas, and about twice a month I work at the Torrance headquarters.

Q: What do you think are the strengths of Sunrider International as a company?

A: This year marks Sunrider’s 40th anniversary. Sunrider is a company that has depth and stability. The history of 40 years is not just made up. At first, I was concerned about whether I could keep up with today's dynamic trends with a traditional business style, but I knew that Sunrider had been steadily preparing for a bold new leap forward into the future. 

Over the past five years, I have been preparing for the change, and I have thought that this company can be considered to be like a very undervalued blue-chip stock. Sunrider has all the necessary resources and has great potential. Unlike companies that have no center or foundation, this company will not be easily swayed by variables, so it’s a company that is well positioned to thrive for the next 40 years and beyond.

Q: You won't have many chances to see Korean IBOs often; how are you communicating with the affiliates in Korea? 

A: Actually, I was very worried about that part. Fortunately, thanks to the online platform we have in this day and age it’s not a problem. Some business builders don’t even realize where I am because I hold a lot of online meetings and events these days. Because the time difference is different for each region, there is no problem in overseeing work. From morning to 5 pm, I work with North America and Europe affiliates, and then from 5 pm to 9 pm or 10 pm, I work with Korea and Japan affiliates. In Korea, there are many events and meetings at 11 am in Asia, which is 8 pm here, and after the meeting is over around 9 pm, I sometimes have another meeting. I have regular meetings with the staff, so there is no problem with communication, and the Korean branch is doing well now, so I’m really grateful.

Q: What are your goals or plans for the year ahead?

A: There are always many plans. Personally, I want to get used to and settle down here as soon as possible, and my new year’s goal is always health. I was also influenced by Sunrider, which means I  manage my health from a more long-term point of view. If you look at the members who have been with Sunrider for more than 30 years, they are in their 70s, but they are as healthy as young people. There is a lot to learn from watching them. I’m constantly working hard not only for my physical health, but also for my mental health.

Q: What would you like to say to Korean business builders?

A: Sunrider's biggest potential is its “product power.” Even if somebody is not an active business builder or a steady consumer, there is a growing positive perception of Sunrider's products and brands. We just need to position ourselves well. With the branding emphasized by CEO Sunny Beutler, that Sunrider is a leader in the health & beauty industry, and that because it makes reliable in-house products developed through the most innovative manufacturing process, price or other aspects don’t matter. We often talk about it at meetings, but once again, I like the saying, “Row when the water comes in.” I want to say never to miss a golden opportunity, which can be very rare in life. Sunrider is fully equipped and now is the perfect time.