Sunrider Fundraises for Ukraine with a Donation Match Campaign
As the Russo-Ukrainian conflict unfolded, Sunriders around the world came together to provide humanitarian relief to Ukrainian refugees.
In response to the ongoing crisis in Ukraine, Sunrider International spearheaded a fundraising campaign in which they matched dollar for dollar (up to $40,000) all donations made by March 20, 2022, by Sunrider employees and the company’s worldwide network of Independent Business Owners (IBOs) and Authorized Business Owners (ABOs). Donations could be made to the Ukraine crisis relief organization of their choice.
Since the crisis began in late February 2022, more than 4.5 million (as of April 9, 2022) Ukranians, including newborns and children, have fled the country, many just carrying rucksacks, to seek shelter in Poland, Romania, Moldova, and Hungary—and air raids have displaced more people within the country itself.
The amount generated from Sunrider’s donation campaign was $32,964. Sunrider then matched this amount and rounded up their donation to $40,000—to make a total donation amount of $72,964. Sunrider made their donation to the Ukraine Crisis/International Committee of the American Red Cross, on March 25, 2022.
“We are so proud of the quick responses, big and small, Sunriders made to help support the relief effort. When Sunriders come together, we can do amazing things,” said Sunny Beutler, Sunrider CEO.