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Dr. Tei-Fu Chen, founder of Sunrider International, presided over a grand opening ceremony celebrating the launch of Sunrider’s new direct selling model in Korea. The event was held April 6, 2018, at the Sunrider Building, located at Nonhyeon-dong, Gangnam-gu, Seoul, Korea.

The event included a ribbon-cutting ceremony to commemorate the opening of newly renovated office space dedicated to support IBOs starting their Sunrider business. Established as Sunrider Direct Korea, the new venture was recently approved for entering into association with the Korea Special Sales Financial Cooperative Association (KOSSA), before obtaining a multilevel sales license from the City of Seoul.

The opening ceremony drew attention from the industry and was attended by more than 100 people, including Dr. Reuben Chen, vice president of business development at Sunrider USA, and special guests Jaewoon Yoo, chief director of KOSSA, and Hyesoo Shin, president of Marketing News Corporation.

In his greeting, Jaewoon Yoo said, "It’s a rare occasion for me to attend the opening ceremony of a newly launched company, but I was impressed by Sunrider’s commitment to the Korean market, and by the way the company values authenticity, profit sharing, product innovation, quality control, and trust.” He added, “We, as KOSSA, will provide the utmost support to Sunrider toward its pursuit of achieving great success in the Korean market.”

During his message, Dr. Reuben Chen said, “The IBO business will be a new opportunity for everyone, and it will be an opportunity to share your love of Sunrider’s excellent products by introducing them to others. It will also serve as an opportunity to generate financial rewards through Sunrider’s business opportunity.”

The event was followed by Dr. Reuben Chen’s Special Training, where he presented key points on “the Sunrider Difference,” including highlighting the company’s products and compensation plan. The day generated a lot of excitement for current and prospective Sunriders alike, with the future of the company looking brighter than ever in Korea.