News

Dr. Oi-Lin Chen, president and CEO of Sunrider International, has been recognized as one of “The Most Influential Women in Direct Selling” by Direct Selling News. Her story is featured in a December 2017 special issue “dedicated to celebrating the 20 most influential women executives of the direct selling segment.”

This marks the third time Direct Selling News has chronicled the views of these inspirational leaders and also the third time Dr. Oi-Lin Chen was among the women chosen. One of the most prominent and influential publications in the industry, Direct Selling News is a monthly business magazine that has been serving direct selling and network marketing executives since 2004.

Direct Selling News selected this group of women based upon their executive leadership roles and accomplishments in companies that appeared on the Global 100 list, as well as from private companies that have grown considerably over the past few years.

The magazine’s publisher and editor-in-chief stated that for this edition, instead of simply profiling 20 of the industry’s top female executives, the women were asked “to share their thoughts and insights via email on issues of importance to the segment as a whole.”

In her article, Dr. Oi-Lin Chen explains key factors that have contributed to Sunrider’s 35-year history of success, including its self-manufactured products and rewarding compensation plan. She also shares her thoughts about the importance of fostering a culture of open communication and maintaining a personalized approach to business:

“Our IBOs know that we care about them and support them...They know they have someone at the corporate level they can reach out to...We have a step-by-step training program to help them achieve their goals, so they feel that the business is simple—an opportunity that everyone can do.”

For the complete online version of the article, click here.