News

Sunrider International’s Chief Information Officer, Gareth Hooper, will be a featured speaker at the 2025 Artificial Intelligence Deep Dive event hosted by Direct Selling News (DSN). The event takes place on Thursday, July 17, at the Renaissance Legacy West Hotel in Plano, Texas, and brings together top thought leaders to explore how AI is transforming every level of the direct selling industry. 

Part of DSN’s interactive executive workshop series, the AI Deep Dive offers a close look at how companies are using artificial intelligence to drive efficiency, personalize experiences, and support their field organizations. From marketing and IT to sales, operations, training, and customer service, the event focuses on real-world applications and provides actionable insights for corporate decision-makers. 

Hooper will present a session titled “Empowering the Field: How Sunrider is building customer-facing applications using AI.” His talk will spotlight the development and launch of Sunrider Daily, the company’s  new next-generation AI-powered app that equips Independent Business Owners (IBOs) with smart tools to drive engagement, growth, and productivity.  

Sunrider Daily is also designed to provide new customers with a “white glove,” AI-assisted shopping experience as an optional alternative to the traditional online shopping experience. Attendees will gain insight into how Sunrider is leveraging AI to modernize field operations and support a global, multilingual user base. 

“We’re not just adopting AI for the sake of innovation—we’re using it to create real value for our IBOs and customers worldwide,” said Gareth Hooper. 

About Gareth Hooper 

Gareth Hooper has over 20 years of experience leading digital transformation in both global enterprises and high-growth organizations. As Sunrider’s CIO since 2021, he has revitalized the company’s digital infrastructure, implemented scalable technologies, and integrated generative AI to enhance user experience. A seasoned IT executive, Hooper is known for aligning technology with business strategy to deliver measurable, lasting impact.