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Sunrider’s AI Innovation: Empowering IBOs & Boosting Efficiency
Sunrider® International is harnessing the power of artificial intelligence (AI) to enhance the experience of its Independent Business Owners (IBOs) and optimize corporate operations. In a recent interview with Direct Selling News (DSN), Gareth Hooper, Sunrider®’s Chief Information Officer, shared insights into the company’s AI strategy and its far-reaching impact. By integrating AI-driven tools, Sunrider® is streamlining business processes, personalizing customer interactions, and driving growth.
Among the company’s standout innovations is the AI Shopping Assistant, designed to make the Sunrider® shopping experience more intuitive. The assistant provides personalized product recommendations, comparisons, and multilingual support. “We don’t want people just coming to the homepage and getting lost. We’re creating a more proactive shopping assistant,” Hooper explained. “In some of our countries, we’ve got 400 products.”
There is also a robust array of AI tools to support IBOs in managing their business. The AI Reporting Assistant simplifies data analysis, allowing IBOs to generate business reports with ease. Meanwhile, the Income Producing Activities (IPA) AI Coach helps IBOs take strategic steps to maximize earning potential, and the Churn Predictor leverages machine learning to improve customer retention.*
On the corporate side, AI is transforming Sunrider®’s IT and marketing efforts. Generative AI assists in software development, content creation, and video translation. In 2025, Sunrider plans to launch an AI-powered Adhoc Reporting Assistant to further streamline internal on-demand, customized reports.
“Generative AI is helping our IT team work more efficiently,” Hooper shared. “It allows us to focus on innovation and scalability without compromising quality or security.”
Sunrider®’s investment in AI underscores its commitment to empowering IBOs and employees with cutting-edge tools. Read the full article in Direct Selling News here.
You can also watch or listen to DSN’s Direct Approach podcast featuring Gareth Hooper here.
*Sunrider® makes no guarantees of income or profit you may earn as a Sunrider® Independent Business Owner (IBO). Personal earnings will vary. Your success depends on your effort, commitment, skill, and leadership abilities, and how effectively you exercise those qualities. In 2022, a typical U.S. Sunrider® IBO earned $2,615.01 USD per annum before expenses. Please see the Sunrider® Annual Income Disclosure Statement and Business Guide for more information.
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