News

Sunrider CEO Sunny Beutler was featured on “The Direct Approach,” a Direct Selling News podcast hosted by Wayne Moorehead, a media personality and strategic marketing executive who has extensive experience in marketing and brand strategy.  

Their conversation spans the gamut from Sunny’s early days of “stuffing envelopes in customer service” to her current leadership role at the helm of Sunrider International, a growing global enterprise. The host's questions elicit valuable insights and practical takeaways from Sunny that are beneficial to both newcomers to direct marketing and experienced entrepreneurs alike. 

During the hour-long interview, she draws upon her firsthand experience and global perspective to provide practical insights into areas such as managing a diverse product portfolio, navigating the complexities of international operations, launch strategies, and decision-making processes. Additionally, she shares reflections on the significance of her role as a female CEO and a working mother within a global enterprise. 

The interview also sheds light on the evolving landscape of direct selling, including a shift toward more grounded, realistic messaging focused on earning supplemental income* rather than "big money” success. The conversation also delves into her belief in maintaining a work-life balance, Sunrider’s commitment to sustainability, and her plans for building upon Sunrider’s legacy of stability and success. 

To watch this engaging episode, “Maximizing Efficiency: Strategies for Managing a Large Product Portfolio,” click here. 

*Sunrider® makes no guarantees of income or profit you may earn as a Sunrider® Independent Business Owner (IBO). Personal earnings will vary. Your success depends on your effort, commitment, skill, and leadership abilities, and how effectively you exercise those qualities. In 2022, a typical active U.S. Sunrider IBO earned $2,615.01 USD per annum before expenses. Please see the Sunrider® Annual Income Disclosure Statement and Business Guide for more information.