News

The Direct Selling Executive Forum (DSEF), a premier platform dedicated to providing valuable insights and networking opportunities for executives and leaders in the direct selling industry, recently interviewed our very own Sunny Beutler, who highlighted the company's impact and commitment to reimagining the industry. 

In the DSEF’s new episode called "Rebirthing Your Company Culture and Experience," Sunny talks about what it was like to grow up with Sunrider, when she decided to take on the legacy of her parents to run the business, the new initiatives Sunrider has been implementing, and some of the challenges she has faced during her tenure as CEO.  

Through a thought-provoking discussion with Ben Dixon, NaXum’s co-CEO, and Umair Qureshi, NaXum’s sales champion, Sunny Beutler offered her perspective on how to grow out of your own excuses and the framework she has chosen to make decisions during the last few years. 

Don’t miss this unique opportunity to gain insights into Sunrider's current position as the original herbal nutrition and beauty product innovator and learn how Sunrider is gearing up for the next season of growth. 

You can listen to the full interview here.