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For the first time in nearly 20 years, the Sunrider Grand Convention took an international leap—landing in the vibrant heart of South Korea. Hosted at the world-class Mohegan Inspire Entertainment Resort in Incheon City, June 24–26, 2025, this event brought together hundreds of attendees from 17 countries, uniting Sunriders from around the globe to celebrate community, growth, and the boundless potential that lies ahead. 

Elevate: Rising Together, Reaching Higher 

As one of Sunrider’s fastest-growing markets, Korea—where timeless traditions meet cutting-edge innovation—provided the ideal setting for the global Sunrider family to connect, learn, and grow together. 

The theme, Elevate served as a powerful reminder that we rise highest not alone, but by lifting each other up. Together, attendees took flight—elevating skills, businesses, and their shared commitment to expanding the Sunrider opportunity worldwide. 

A Stellar Lineup of Leaders and Experts 

The convention opened with energy as CEO Sunny Beutler welcomed attendees and set the tone for three days of transformation and momentum. Founders Drs. Tei-Fu and Oi-Lin Chen shared their original vision of bringing herbal wellness to the world—a legacy now carried forward by their children, the next generation. 

Founder Dr. Tei-Fu Chen delivered a motivational speech that reaffirmed the company’s mission and values, leaving a lasting impression. His well-attended book signing drew a steady stream of attendees eager to connect and take home a signed copy. 

Carrying that legacy forward, Dr. Reuben Chen, Chief Medical Advisor, and Eric Chen, Chief of Global Manufacturing, presented forward-thinking strategies for product innovation along with updates on manufacturing plans and global distribution. 

A special highlight was the Chen Family Interview, offering attendees a personal glimpse into the family’s values, leadership, and long-term vision. 

Keynote speaker Koh Myung-hwan, a bestselling South Korean author and motivational expert, delivered an inspiring address focused on personal growth, financial empowerment, and lifelong learning. 

Training That Transforms 

The convention offered abundant opportunities to sharpen skills and earn valuable certifications. Two hands-on workshops—the Botanical Beauty Certification, which expanded knowledge of Sunrider’s natural skincare lines, and the SunFit321 Certification, which equipped attendees to lead others in health, beauty, and wellness—were highlights of the program. 

The training sessions were well received and focused on leadership, team building, and goal-setting, providing attendees with the inspiration and tools to take their businesses to the next level. 

Outside the meeting halls, foyer activities created a lively hub of connection and discovery. Attendees enjoyed product sampling, interactive games, and a themed photo zone, generating nonstop buzz and engagement throughout the convention. 

Exciting New Product Launches 

The unveiling of Sunrider’s latest innovations sparked excitement, with Kandesn® Sheer Glow Dew Balm taking center stage—a luxurious lip balm combining radiant color with deep hydration and powerful botanical ingredients. 

Also introduced were two standout marine collagen formulas with distinct wellness benefits: Collagen Biotin Complex supports healthy hair, skin, and nails, while Collagen Peptide Complex is designed for active lifestyles, supporting mobility and flexibility.* 

Rounding out the lineup were Ese® Essential Oil Blend, Spinach Iron Essential Blend, Kandesn Pure Under Eye Masks, a reformulated ElectroSport®, and two new skincare breakthroughs—Dr. Chen® UrbanShield™ Nourishing Serum and Night Renewal Serum—crafted to elevate everyday wellness and beauty routines. 

Fun, Fitness, and Friendly Competition 

Two lively competitions brought extra energy and excitement to the event: the SunFit321 Fitness Challenge, which motivated participants to kick-start their wellness journeys, and Sunrider’s Got Talent, which spotlighted standout performances. Winners of both contests were recognized on stage and awarded cash prizes and product credit. 

Evening Magic & Cultural Moments 

The elegant Gala Dinner provided the perfect close to an extraordinary event. Attendees were treated to spectacular entertainment, including a live artist performance, a dynamic K-Pop group, and a solo performance by a K-Pop singer—blending Korean cultural vibrancy with Sunrider’s global flair. The night was filled with joy, connection, and unforgettable moments. 

Giving Back: Philanthropy in Action 

Sunriders also came together to give back. In partnership with Child Fund Korea, attendees participated in a hands-on activity to create pop-up books for underprivileged children. This heartfelt initiative, themed “Craft a Gift. Change a Life,” captured the essence of the convention’s message—lifting others through compassion and action. 

Sunrider also collaborated with the Green Umbrella Children’s Foundation, launching a donation campaign to support children in need and encouraging attendees to engage in acts of kindness that ripple far beyond the convention walls. 

Cultural Connections in Korea 

For many attendees, the optional city tours were a special treat—a chance to explore the beauty, history, and hospitality of South Korea. These excursions offered a deeper appreciation of the host country and added a meaningful cultural layer to the convention experience. 

Elevating the Future 

The 2025 Grand Convention was more than a celebration—it was a launchpad. It reminded every Sunrider that with vision, determination, and a strong global community, anything is possible. As the theme declared, Elevate isn’t just about rising—it’s about rising together.